Pierless Music – What’s In A Name?

If I had a pound for every time somebody has asked me what we’re going to call this site once Hastings Pier has fully risen from the ashes, I’d probably be able to buy you all a drink.

The logic being that once the Pier has re-opened, Hastings will no longer be a pierless town, which is a fair point. I must add that the vast majoirty of the questioners have asked this in a serious manner.

Hastings Pier has certainly changed, for the better, since we started this Pierless Music site back in October 2012.

The eagle eyed among you may have noticed that I have changed the main image for the website. I took this new photo recently, after noticing that all those old original buildings at the end of the Pier had now gone.

If you compare this new photo with the one I took back in late 2010, you can see how much has changed.

So, to go back to that original question, what are we going to call this site once Hastings Pier re-opens? Well, the site will be called………… fanfare please………… Pierless Music.

Yes, we’re keeping the name the same and there is more than one reason why.

- Firstly: What would you then call the site? Piered Music?, Pier Music? etc etc.

- Secondly: The aims of this site will remain the same as they’ve been since day one. Namely trying to help promote, encourage and celebrate original local music from the Hastings area. So, why the need to change our name?

- And thirdly: It’s what we’re known as and we’d have to change our website, Twitter and email details to reflect any new name. That would only confuse people, including ourselves, so why do that? And, as I’ve pointed out to some of those who have asked, keeping our name reinforces the fact that this site existed before Hastings Pier was rebuilt.

That third point above also raises another issue that is relevant to local bands/acts and indeed Pierless Music itself. You are a brand, whether you like it or not, and your name is a part of that. It’s the way that most people/fans know you. It’s what set’s you apart from all other bands out there, so why mess with your name?

After all, if you did change it you’d effectively have to start all over again. That’s why some successful bands are still touring, under their original name, when the band of today contains none of the members that you remember and who played on those records you bought. Without that name, nobody would go and see them, as they’d just be a tribute act. You could argue that that’s what they are anyway, but that’s a topic for another day.

(I wrote a post for this site, some time ago now, about your band/act being a brand. You can read that here: http://pierlessmusic.co.uk/blog-posts/andy-gunton-2/brand/)

So this was all a long winded way of saying that Pierless Music will remain Pierless Music for as long as this website exists.

Thanks for asking though.

(PS: Do you think we should keep the new photo, or go back to the original one?)

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